Cairns Convention Centre is focusing on promoting local industry experts in a digital campaign with the support of Tourism Australia.

With the support of Tourism Australia’s Advance Program Funding, Cairns Convention Centre has developed a suite of content, including videos and factsheets, featuring key industry sectors of the region and have launched an international digital campaign highlighting the research projects, innovation, and experts that are producing ground-breaking work. The campaign is focusing on Agribusiness, Tropical Health, Aviation, Life Sciences, Renewable Energy, Education and Tourism.

Janet Hamilton, Cairns Convention Centre General Manager, said Tropical North Queensland was widely known for its unique natural assets but the team wanted to also highlight the knowledge of the region.

“We are very fortunate to be surrounded by the Great Barrier Reef and Wet Tropics Rainforest, but we also have much more to offer business events in regard to our local expertise in a range of areas.”

“For example, Cairns is home to the Australian Institute of Tropical Health and Medicine which is responsible for a range of research projects, from new tests to detect Malaria, through to exploring how venom could help develop new life-saving drugs,” Hamilton said.

“Agribusiness is another sector that would benefit from hosting events in the region. Delegates can benefit hugely from our local agribusiness industry and how it is utilising research and innovation to maximise growth opportunities. From the world’s first banana-based flour and the $173 million avocado industry, to the ground breaking research carried out by the Centre for Sustainable Tropical Fisheries and Aquaculture, there’s so much for delegates to experience.”

“We are grateful for the support of Tourism Australia through the Advance Program to assist us in promoting the regions’ knowledge capital to international markets and enhance our reputation beyond our beauty.” Hamilton continued.

Tourism Australia Executive General Manager of Commercial & Business Events Australia, Robin Mack, said Tourism Australia is delighted to have supported the Cairns Convention Centre through the Advance Program.

“The Advance Program offers support for industry-led projects that aim to increase the number and value of business events for Australia and help drive demand for Australia and fast track the industry’s recovery,” Mr Mack said.

“The Cairns Convention Centre’s new digital campaign looks to do just that by featuring local industry experts to promote the destination to the international association market.”

The digital campaign so far has reached over 160,000 key decision makers resulting in over 12 new international business leads. The impact of the campaign is having an immediate impact for the Cairns Convention Centre, the long-term benefits of showcasing what the region has to offer will continue for a few years.


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